In Māori legend, New Zealand’s endemic silver fern represents strength, resistance and power. These traits relate to the unique underside of the tree’s fronds that reflect under moonlight, creating something akin to a natural nightlight. Thus, they have been celebrated for guiding travelers.
“People in New Zealand rally behind the silver fern. While it has been the primary symbol for New Zealand football for some time, we decided to integrate the frond more completely into the national team collection for 2018.”
- Pete Hoppins, Nike Football Apparel Senior Design Director
This direction was achieved through a clean and accurate graphic of the leaf — it’s almost photo realistic — that breaks away from other interpretations of the silver fern that the national team has used in the past. One leaf on each sleeve creates a clean and modern aesthetic.